2) Follow the action. Find a way to show the interesting things that happen in the story even if the nominal "protagonist" is not present for them. In No Country, by most academic definitions, Tommy Lee Jones is probably the main character, since he is the one who has a character arc. However, like The Great Gatsby, our protagonist has an internal low key struggle while most of the "action" happens without him.
3) Clichés can be great tools for misdirection. While it is generally good practice to, as they say, avoid clichés like the plague, they can be a tool like any other narrative element. If you introduce half a clichéd situation, there's a built-in expectation that, as they say, the other shoe will drop. If you instead drop a brick, you surprise the audience. The whole plotline of No Country can be thought of as being built on this premise. The whole film is constructed of cliché genre set-ups that resolve in ways other than expected. From the large, having the climatic gunfight happen off-screen with the "wrong" guy losing, to the small, the whole business with the coin flip. I bet the second flip didn't end how dozens of action films led you to expect.
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